Revolutionizing Esports Fan Engagement — ARterra Labs
Beep… Beep… Intercepting a message from the future!
We have received news that the true empowerment of Esports and gaming fandom has become a reality. I repeat, it has been achieved. This would not be possible without the dedication and courage of ARte…” Signal lost.
My apologies, our time travel bot has been having a few technical difficulties lately, and it is going on a streak of revealing all the amazing secrets that the future holds.
Coming back to the present, it is no doubt that the times we live in right now hold limitless possibilities, and those who strive to work for a better and brighter future just need the will and the correct mindset to do so. Filled with all resources one could ever need, one step in the right direction is all that’s needed. While wishing the best of luck to everyone on a similar journey like Arcade to changing the corrupted ways of the past, today we will glance at how ARterra Labs is changing the game for Esports and gaming fandom.
The state of the Esports and gaming market is amazing. Gamers come in all types. One side is content creators engaging a live audience, while others fight for glory. No matter which type of gamer you are, your livelihood is controlled by centralized platforms. As a fan, it is extremely difficult to carry your fandom across these centralized platforms. In other words, who you are on Twitch chat isn’t representative of who you are on the community Discord server.
Currently, all the revenue generated by any Esports event is split between the few centralized platforms that organize these events and the gamers/gaming organizations that manage to emerge victorious through these events. While more than 50% of the revenue generated is grabbed by the few centralized traditional giants, the overall fans or followers of each gamer and gaming organization are left with nothing. Though gamers and gaming organizations seek to reward their loyal followers through various utilities, the path for such action has not been clearly laid out.
Times are changing, and some individuals are taking a stand. A stand to rewrite the mistakes of our past.
ARterra Labs as a participant in this journey intends to revolutionize the Esports and gaming industry by combining the amazing utilities of blockchain technology and the true strength of the community economy. They intend to empower the pillars of the Esports industry, or the Esports and gaming vertical as ARterra likes to call them (organizations, content creators, and tournament providers) by giving power back to these pillars and handing them a perfect method to reward and engage with their enthusiastic fans.
ARterra Labs aims to elevate fan engagement through a full suite of utilities packed into one platform. A platform with everything needed for the Esports vertical to strive in a vibrant ecosystem
The platform is building Web3 fandom infrastructure that unites the ecosystem and makes it easy for creators and organizations to engage and monetize their audience in non-predatory ways.
Built on the NEAR blockchain, the platform launched in Q2 of 2022 and has the following utilities to be used.
- An NFT aggregate marketplace hyper-focused on the Esports and gaming industry with social features, discovery, and curation built into the heart of it.
- An API/SDK with simple plug-and-play solutions requiring no developer knowledge and processes all payments through Stripe.
- Engagement tools include plug-ins for streaming platforms, Discord integrations, and the ability to create targeted marketing campaigns to simplify the sponsorship process.
- Robust analytics to empower sponsor activations.
ARterra Lab’s platform stays ahead of the competition by offering more functionality for the entire Esports and gaming vertical.
You might think that’s all sunshine and rainbows, but how does ARterra continue to attract the Esports and gaming vertical into utilizing their platform?
Though the Esports vertical sees the potential offered by blockchain technology, there are key Web3 concerns, including untrustworthiness, barriers to entry like purchasing cryptocurrencies, and lack of education.
ARterra Labs aims to address these concerns through a platform that solves the audiences’ core concerns first, to build up trust and move forward with a strategy of progressive decentralization and establish the new community economy via Web3 technology.
The platform has a seamless user experience, so even if you do not have any Web3 experience, you can easily go through and discover the platform’s features.
If you happen to follow ARterra Labs from earlier on, you would know that the above strategy has spoken for itself as ARterra Labs has managed to partner up with a flock of individual gamers, Esports platforms, and Esports organizations to make their vision come true.
Before we conclude, let us hear what ARterra labs think about our exciting partnership; “ARterra Labs and Arcade have a shared mission to integrate Web3 benefits and value propositions to the Esports Ecosystem. We are so excited to partner with Arcade to deliver new experiences and opportunities for the gaming community.”
You heard them! This is just the start of ARterra Lab’s journey, and Arcade is delighted to partner up with them to make our visions a reality.
If you desire to learn more about ARterra Labs, their website does a wonderful job of summarizing their vision and goals. We urge you to have a look at it.
Website — https://arterra.co/
More Info — Linktree
The tainted ways of the past must and will be changed.
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